"A comprehensive new global survey of 5,513 senior researchers who publish in scholarly journals shows strong support for many aspects of the current publishing model. In selecting where to publish, the key factor for authors is the prestige of the publishing outlet, as indicated by the journal's reputation, readership or its impact factor. In contrast, the research community attaches the least importance to retaining copyright to the published article or to the ability to deposit pre- or post-prints in repositories." Source: Centre for Information Behaviour and the Evaluation of Research (CIBER)
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