"Among characters in the most popular G-rated films, there is significant
divergence between occupations held by movie characters and those held by
real people. Both male and female characters also tend to closely follow
gender stereotypes in occupations, and virtually no male characters engage
in stereotypically female work.
These conclusions are drawn from the most in-depth content analysis of
popular G-rated movies ever conducted. Researchers from the Annenberg
School for Communication at the University of Southern California (USC)
studied the 101 top-grossing G-rated films released from 1990 through
2004, analyzing a total of 4,249 speaking characters in both animated and
live-action films. “The G-Rated Job Market” is the third report in a series
drawing on this research." Source: Annenberg at USC [via seeJane]
Download PDF Report | Link to SeeJane organization
Related reports:
Where the Girls Aren't: Gender Disparity Saturates
G-Rated Films (pdf)
G Movies Give Boys a D: Portraying Males as Dominant,
Disconnected and Dangerous. (pdf)
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