"A story which received relatively little media coverage last week attracted a great deal of public interest. The recall of more than 100 brands of pet food due to possible contamination was the second most closely followed news story last week. Only the war in Iraq attracted more public interest. Nearly three-in-ten Americans (28%) followed the pet food recall very closely, and 17% said it was the single news story they followed more closely than any other last week. The national news media devoted 1% of its overall coverage to the pet food recall. The story was covered more heavily in newspapers (3%) than in other sectors." Pew Research Center for People and the Press
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