Innovation and Learning by Public Discourse: Citigroup and the Rainforest Action Network

This paper presents the project finance controversy between Citigroup and the Rainforest Action Network (RAN) from a moral learning and innovation perspective. Using Kohlberg’s framework for moral development and learning it shows, that Citigroup improved its moral organizational cognition and implemented innovative processes and standards. This case demonstrates that public criticism can trigger social innovations. Source: Center fo Responsible Business U.C. Berkeley

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