Monday, September 24, 2007

The Oprah Factor and Campaign 2008

Do Political Endorsements Matter?

"Hillary Clinton continues to lead Barack Obama by a wide margin in the race for the Democratic presidential nomination. But Obama has something Clinton doesn't have – the support of Oprah Winfrey. Winfrey endorsed Obama in May of this year and recently held a fundraiser for him at her Malibu, Calif. home. While political endorsements generally have little impact on voter preferences, there is no telling whether Winfrey can do for Obama what she has done for the countless books and products she's endorsed over the years." Source: Pew Research Center for people and the press


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