Friday, January 11, 2008

Internet's Broader Role in Campaign 2008

Social Networking and Online Videos Take Off

"The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost the double the percentage from a comparable point in the 2004 campaign (13%).

Moreover, the internet has now become a leading source of campaign news for young people and the role of social networking sites such as MySpace and Facebook is a notable part of the story. Fully 42% of those ages 18 to 29 say they regularly learn about the campaign from the internet, the highest percentage for any news source. In January 2004, just 20% of young people said they routinely got campaign news from the internet." Source: Pew Research Center for People and the Press

Download full pdf report | Link to online summary

No comments: