Campaign Seen As Increasingly Negative : McCain Ads Seen as Less Truthful

"With less than three weeks to go before the election, there is a growing sense among the public that the tone of the presidential campaign has changed. A majority of Americans (55%) now say that the campaign is too negative. This is up significantly from 43% a month ago and represents a dramatic change from the beginning of the primary season when only 28% said the campaign was too negative. Perceptions of the tone of the current campaign are nearly identical to views of the 2004 presidential campaign. In October, 2004, 57% of registered voters said the campaign was too negative." Pew Center for People and the Press

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