Tactics for Troubled Times
"In difficult economic times, fund raising consultants frequently suggest colleges go back to basics. That means connecting with donors who have given before, including the widowed spouses of once-great contributors." Source: Inside Higher Ed
Link to online Article
Donations rise, markets fall
"By all accounts, September was not a good month for the American economy.
Stock prices plummeted, and 159,000 jobs were lost, the worst such decline in five years. But at Yale, it was a record month for fundraising. Figures obtained by the News show that the University raked in over $28.25 million in donations last month, more than double the $14 million raised in September last year." Source: Yale Daily News
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From the Council for Advancement and Support of Education
CASE has pulled together a number of resources with
the guidance of senior advancement professionals to help educational institutions maximize the effectiveness of their fundraising initiatives during challenging economic times.
Link to CASE
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