This report presents an Ernst & Young perspective of some of the most significant trends we see today in the marketplace. We offer a snapshot of the main themes and concepts within each trend: a concise view to raise questions and spark new ideas, rather than a comprehensive set of answers.
These megatrends have been written at a time of particular flux: we are in the midst of a financial crisis and there is a considerable amount of uncertainty about the future. Despite this unstable environment, we still need to think about the trends that were unfolding before the crisis — questioning how they will evolve and what new directions they might follow — as well as considering new trends that are emerging
Download full pdf report | Link to Global Megatrends site (Ernst & Young)