The 2010 book on the World Cup and Economics is the fourth since the 1998 finals in Paris. A companion to the competition, the book includes a number of new features and contributions from guests such as former South African Central Bank Governor Tito Mboweni, Andy Anson, CEO of England's 2018 World Cup bid, and Kevin Roberts, editorial director of Sports Business Group. As usual, the likely semi-finalists are also tentatively suggested - always a highly contentious move.
Source: Goldman Sachs
Download pdf publication | Link to online abstract at Goldman Sachs
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