Digital and Very Social: America Women and Technology Adoption

While men have historically been considered the earliest adopters and heaviest consumers of new technology, this perception does not tell the whole story. At the recent International Women’s Media Foundation (IWMF), Sabrina Crow, SVP & Managing Director for Media Client Services at The Nielsen Company, discussed how women are just as adept at navigating the new media landscape. The key difference is that women are utilizing new technologies in their own way. In particular, women are most likely to adopt new technology when it is social and relevant—that is, when it seamlessly improves their day-to-day lives.

Source: Nielsen Wire

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