The report, developed for communications, media and technology companies, found that video consumption – anytime, anywhere – has become mainstream, accelerating the decline of traditional TV viewing. Viewership for long form video content, such as movies and television on a TV screen, has declined by 13 percent globally over the past year and by 11 percent in the United States. Similarly, the report found sports viewership on TV screens declined by 10 percent globally and nine percent in the United States.
Nearly all age brackets reported double-digit declines in TV viewing globally, with 14- to 17-year-olds abandoning the TV screen at the rate of 33 percent for movies and television shows and 26 percent for sporting events. This decline continues for 18- to 34-year-olds at 14 percent for movies and television shows and 12 percent for sporting events, and for 35- to 54-year-olds, at 11 and nine percent, respectively. It does, however, flatten among the 55 and older crowd, at six percent and one percent respectively.
Source: Accenture
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