The Price Had Better Be Right Women’s Reactions to Sexual Stimuli Vary With Market Factors

Abstract:

Two experiments tested when and why women’s typically negative, spontaneous reactions to sexual imagery would soften. Sexual economics theory predicts that women want sex to be seen as rare and special. We reasoned that this outlook would translate to women tolerating sexual images more when those images are linked to high worth as opposed to low worth. We manipulated whether an ad promoted an expensive or a cheap product using a sexually charged or a neutral scene. As predicted, women found sexual imagery distasteful when it was used to promote a cheap product, but this reaction to sexual imagery was mitigated if the product promoted was expensive. This pattern was not observed among men. Furthermore, we predicted and found that sexual ads promoting cheap products heightened feelings of being upset and angry among women. These findings suggest that women’s reactions to sexual images can reveal deep-seated preferences about how sex should be used and understood. 

Source: Psychological Science

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Do Girls Really Experience More Math Anxiety?

Via Education Week:

Considerable research suggests that girls are more anxious about math than boys, but a new study dives deeper to distinguish the general anxiety young people report about the subject from what they may be feeling in math class or at test time. It turns out the latter, “real-time” anxiety is about the same for boys and girls, the study finds.

Math anxiety among females has long been of concern because, as the new research points out, prior studies have shown that it “negatively predicts” course enrollment, career choices, and lifelong learning in math fields. This is also connected to the worrisome underrepresentation of females in STEM fields. And the higher degree of math anxiety stands in contrast to research showing that female students typically reach “similar, or only slightly lower,” levels of math achievement as boys, the study says.

Researchers from several German universities and McGill University in Montreal teamed up for the project.

Link to APS Press Release: Do Girls Really Experience More Math Anxiety?
Link to Education Week Article: Math Anxiety Gets Fresh Look, Different Twist in New Research