"Arguably the most popular search engine available today, Google is widely known for its unparalleled search engine technology, embodied in the web page ranking algorithm, PageRanki and running on an efficient distributed computer system. In fact, the verb “to Google” has ingrained itself in the vernacular as a synonym of “[performing] a web search.”1 The key to Google’s success has been its strategic use of both software and hardware information technologies. The IT infrastructure behind the search engine includes huge storage databases and numerous server farms to produce significant computational processing power. These critical IT components are distributed across multiple independent computers that provide parallel computing resources. This architecture has allowed Google’s business to reach a market capital over $100 billion and become one of the most respected and admirable companies in the world." Source: Center for Research on Information Technology and Organizations. I.T. in Business. U.C. Irvine.
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