Thursday, August 09, 2007

What Can Business Learn from Potter Mania?

"With the release of J. K. Rowling’s long-promised final installment Harry Potter and the Deathly Hallows and the release of the fifth Harry Potter movie, the impact of this franchise is far reaching. As of August 3, the movie grossed $700 million in its first month and more than 11.5 million books have been sold in the U.S. alone.

Who profits becomes a larger issue. A sure winner is Rowling, who went from being an unemployed single mother, living with her sister in Edinburgh, Scotland, to becoming the world’s first billionaire author – and reportedly richer than the Queen of England." Source: Emory University [via Knowledge@Emory]

Link to online article

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