In an effort to shed some light on the American woman and how to reach her, Fleishman-Hillard, in conjunction with The Harrison Group, conducted a pre- and post-economic meltdown survey, “Women, Power & Money — The Shift to the Female Driven Economy.” The objective? To define the female consumer’s role in purchasing decisions, her influence on the economy and what it means to marketers. Central to the eye-opening results was a clear revelation that this “new world of women calls for a new world of communication.”
Download pdf : Women, Power & Money — The Female-Driven Economy
Link to Fleishman-Hillard
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