What's going on in the marketing world today? The site discusses the meaning of 'brand' and describes the new science of neuromarketing: "the study of the brain's responses to ads, brands, and the rest of the messages littering the cultural landscape." The full program will be viewable online after Nov. 12.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/
No comments:
Post a Comment