Thursday, July 07, 2005

Ambient Odors Influence the Amplitude and Time Course of Visual Distraction

"Experimental participants became far more visually attentive to environmental distractions when, unaware, they were exposed to an odor that stimulates the facial trigeminal nerve. Because this nerve travels to the brain’s 'danger' center, the researchers suspect that certain odors may signal the nervous system to put the other senses on guard." Source: Behavioral Neuroscience (APA)

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