"In the immediate aftermath of George W. Bush's 2004 victory over John Kerry, many journalists and other political observers declared the election to have been decided, in large part, on the basis of moral values and cultural issues. According to the national exit poll, more than one-in-five voters (22%) cited moral values as the most important issue in the campaign.1 Gay marriage was identified as being a particularly important issue, since same-sex marriage initiatives were on ballots in 13 states (including the crucial swing state of Ohio) and served, ostensibly, to mobilize turnout among conservative opponents of same-sex unions. These initial reactions turned out to have overstated the importance of moral values and cultural issues--and gay marriage in particular--in the campaign. (See, for instance, Pew Research Center 2004 and others.2 ) Still, careful analyses of the national exit poll and other post-election surveys3 revealed the persistence of what Prothero4 referred to as the "God gap"; those who attend church frequently and conservative Christians (especially white evangelical Protestants) supported Bush over Kerry by large margins. In other words, insofar as religion has become a political force, it seems generally to help Republicans and hurt Democrats." Source: Gregory A. Smith, Pew Forum on Religion & Public Life and Peyton M. Craighill, Pew Research Center for the People & the Press
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