Deloitte’s 2008 Survey of Health Care Consumers, an online poll of more than 3,000 Americans ages 18-75, provides an important and timely perspective on health care consumerism. The survey assesses consumers’ behaviors, attitudes, and unmet needs related to health, health care and health insurance. It also points to six discrete segments of the overall consumer market, providing a profile of their key characteristics and differences. Each segment presents opportunities and risks for health care industry stakeholders.
The survey data provides valuable insights into ways health care providers, health plans, life science companies, policy makers and employers can work to close the gaps that exist between what consumers want and what they are currently getting. Source: Deloitte
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