Sunday, June 01, 2008

McCain's Negatives Mostly Political, Obama's More Personal

"As the end of the primary season draws near, Barack Obama is the clear favorite of Democratic voters for their party's presidential nomination. He currently holds a wide 54% to 41% lead over Hillary Clinton. But when the Illinois Democrat is tested against John McCain in a general election matchup, he now runs about even against the presumptive Republican nominee. Previously, Obama had led McCain by modest margins in three Pew surveys conducted since late February.

Obama's strong lead over Clinton reflects his more favorable image among voters. The balance of voter opinion about Obama has consistently been more positive than for Clinton. However, the tightening general election matchup between Obama and McCain shows some sullying of Obama's personal image over the past three months, despite his primary victories. Over this period, unfavorable views of McCain have risen as well. " Source: Pew Research Center for People and the Press

Download full pdf report | Download Topline Questionnaire | Link to Pew

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