Interest in the presidential election surged last week, with the public following campaign news more closely than at any point since the Super Tuesday primaries in February. As attention to the campaign has increased, the images of both Barack Obama and John McCain have improved in recent days.
In a survey conducted Aug. 29-31, 29% say their opinion of Obama has become more favorable in recent days, while 19% say their opinion of the Illinois senator has become less favorable; 50% say their opinion of Obama has not changed. This marks the first time since the question was first asked in March that significantly more people said their opinion of Obama had become more favorable, rather than less favorable, in the days before the survey. Source: Pew Research Center
Link to online report with graphics
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