"Sarah Palin continued to be a dominant factor in presidential campaign coverage last week, but her impact on the race remains unclear and her public image is very much in flux.
Palin clearly has boosted John McCain’s visibility. From mid-June through the last week of August, Barack Obama consistently led McCain as the candidate the public was hearing the most about in the news. McCain received an expected bump following the Republican convention, but he continued to top Obama last week as 41% pointed to McCain as the more visible candidate while 32% named Obama. Notably, 17% said they had been hearing the most about Palin – even though they were specifically asked to name a presidential candidate." Source: Pew Research Center for People and the Press
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