The research is important in the field of memory, where academics are engaged in questions about the relationship between time and memory and when our recency bias shows up. For instance, as you make decisions, do you more clearly remember the first piece of information or the last? Or, which do you weigh more in the decision-making process? What if you have many pieces of information to draw from?Data and Sources:
Garbinsky, Emily N., Carey K. Morewedge, and Baba Shiv (forthcoming), “Interference of the End: Why Recency Bias in Memory Determines When a Food is Consumed Again,” Psychological Science.
*Materials and Data: Study 1 Materials, Study 1 Data, Study 2 Materials, Study 2 Data, Study 3 Materials, Study 3 Data
Read more about it on the GSB Blog