Wednesday, September 03, 2014

Why Businesses Should Serve Consumers’ ‘Higher Needs’

From the article:
Companies that serve ... higher, more intangible needs of customers are being rewarded by the financial market with higher valuations than those that serve the lower, more tangible needs of customers that include structure and sustenance. Snapchat, Airbnb and Uber are just the tip of the iceberg of $10 billion startups and $100 billion public companies.
Source: Knowledge @ Wharton

Read entire article on the Knowledge@Wharton website.

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