Sunday, July 29, 2007

Hillary Clinton Most Visible Presidential Candidate

"The 2008 presidential campaign remained a top tier news story last week both in terms of coverage and public interest. The campaign has been one of the top five most covered news stories for much of the year, and public interest has remained fairly consistent. This past week, the national news media devoted 9% of its overall coverage to the campaign, making it the second most heavily covered story of the week, after the Iraq policy debate. Among the public, 16% followed campaign news very closely and 10% listed this as their most closely followed story.

Democratic candidates continue to have a clear advantage over Republican candidates in terms of visibility. When asked which candidates they have been hearing the most about in the news recently, 67% of the public named a Democrat while only 8% named a Republican. Even Republicans themselves name Democratic candidates more readily than GOP candidates by a better than two-to-one margin (54% name a Democratic candidate, 21% name a GOP candidate)." Source: Pew Research Center for People and the Press

Download full PDF Report | Link to pdf topline questionnaire | link to online summary

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