"Wetpaint recently commissioned Harris Interactive to ask online users about their awareness of wikis, as compared to blogs, social networks, forums. The result was that only 16% of the US online population is familar with what a wiki is. Even if you just look at the online trendsetters (18-34 year olds), only 27% of those online users are familiar with wikis."
The entire set of survey results are available for download on the Wetpaint site.
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