"Unlike footprints left in the sand at the beach, our online data trails often stick around long after the tide has gone out. And as more internet users have become comfortable with the idea of authoring and posting content online, they have also become more aware of the information that remains connected to their name online.
Nearly half of all internet users (47%) have searched for information about themselves online, up from just 22%, as reported by the Pew Internet Project in 2002. Younger users (under the age of 50) are more prone to self-searching than those ages 50 and older. Men and women search for information about themselves in equal numbers, but those with higher levels of education and income are considerably more likely to monitor their online identities using a search engine." Source: Pew Internet and American Life Project
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