The rise of the Internet has been a boon to the National Academies Press, or NAP, the book-publishing arm of the National Academy of Sciences. But by the start of this decade, the promise of the web also posed some potential pitfalls.
In 2001, the leading scientists on the board of the Academy were suggesting that NAP executive director Barbara Kline Pope take advantage of new technologies to offer its books on the web in a downloadable PDF format -- free of charge. According to Pope, the scientists told her they wanted the ability to disseminate the scientific information as widely as possible, explaining "that we could give away PDFs for free and it would build knowledge around the world. They were also saying to me, 'Don't worry about your business model because people will still buy printed books.'" Source: Knowledge@wharton
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