Sunday, May 18, 2008

Favorability of Leading Figures

Opinion of Oprah More Politicized, Gore’s Ratings Improve

"Long one of America's best-known and best-liked media figures, Oprah Winfrey saw her popularity slip after her endorsement of Barack Obama last year. A new survey shows that her image has not recovered, and opinions about the talk show host have become increasingly divided along partisan political lines.

Currently, 68% of Americans say they have a favorable opinion of Winfrey, which is largely unchanged from a Gallup survey in October 2007 (66%). At that time, Gallup found that positive views of Winfrey had declined by eight points, from 74%, since January 2007."

"Former vice president Al Gore's favorability has improved since 2002. Currently, 53% have a favorable opinion of Gore while 36% express an unfavorable view. In December 2002, opinions about Gore were evenly split (44% favorable vs. 46% unfavorable)." Source: Pew Research Center for People and the Press

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