Moral Intuitions and Organizational Culture

Abstract: Many efforts to understand and respond to a succession of corporate scandals over the last few years have underscored the importance of organizational culture in shaping the behavior of individuals. This focus reflects appreciation that even if an organization has adopted elaborate rules and policies designed to ensure legal compliance and ethical behavior, those pronouncements will be ineffective if other norms and incentives promote contrary conduct.

Responding to the call for creating and sustaining an ethical culture in organizations requires appreciating the subtle ways in which various characteristics of an organization may work in tandem or at cross-purposes in shaping behavior. The idea is to identify the influences likely to be most important, analyze how people are apt to respond to them, and revise them if necessary so that they create the right kinds of incentives when individuals are deciding how to act.

This can be a tall order even if we assume that most behavior is the result of a deliberative process that weighs multiple risks and rewards. It’s even more daunting if we accept the notion that conscious deliberation typically plays but a minor role in shaping behavior. A focus on what two scholars describe as “the unbearable automaticity of being” posits that most of a person’s everyday life is determined not by conscious intentions and deliberate choices but by mental processes outside of conscious awareness.

In this article, I discuss a particular strand of research that is rooted in the study of non-conscious mental processes, and consider its implications for ethics and culture in the organizational setting. This is work on the process that we use to identify and respond to situations that raise what we think of as distinctly moral questions. A growing body of research suggests that a large portion of this process involves automatic non-conscious cognitive and emotional reactions rather than conscious deliberation. One way to think of these reactions is that they reflect reliance on moral intuitions. When such intuitions arise, we don’t engage in moral reasoning in order to arrive at a conclusion. Instead, we do so in order to justify a conclusion that we’ve already reached. In other words, moral conclusions precede, rather than follow, moral reasoning. Source: Mitt Regan Georgetown Law. Georgetown Law Faculty Working Papers. Paper 60.

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