Friday, May 16, 2008

The Norton Online Living Report

Parents, Get a Clue!
Norton Online Living Report Reveals What Your Cyber-Savvy Children Know That You Don't

"The Norton Online Living Report gives a snapshot of how different cultures and different countries approach the Internet and provides insight into how their daily lives are affected by the online world. All the data is constantly changing and will be updated in further iterations of this first bi-annual report."

"...makers of Norton security software, wanted to know how Internet users and their families spent their time online, so we commissioned Harris Interactive to ask thousands of children and adults across the globe about their online behaviors. Specifically, we surveyed Internet users in the U.S., UK, Australia, Germany, France, Brazil, China and Japan about anything and everything "Internet" (yes, we even asked adults about porn sites). We catalogued the feedback in our first-ever Norton Online Living Report." Source: Symantec/Harris Interactive.

Link to the site provides access to country reports, topline data sheets, and numerous ways to view the survey data.

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