Monday, April 20, 2009

Baby Boomers Embracing Popular Consumer Technology Applications Nearly 20 Times Faster Than Generation Y

From the summary:

"For the past two years, Accenture has been conducting in-depth research about the usage patterns of various types of consumer technology products and services among US consumers. The data represents research completed in the winter of 2008-09 and provides direct comparisons with last winter’s 2007-08 research data. The goal was to determine if there had been any changes in usage between Baby Boomers + (age 45 and older) and Generation Y (ages 18 to 24). The research uncovered several interesting trends."

Link to key findings

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