This Flash Eurobarometer survey (Flash Eurobarometer 258 on the “Survey on the attitudes of Europeans towards tourism” was conducted at the request of Directorate General Enterprise and Industry to collect citizens‟ views, details of holidays and travel in 2007 and 2008 and their plans regarding holidays in 2009.
This analytical report includes the average results for the EU and highlightsvariances in responses based on the interviewees‟ country of residence, their socio-demographic background and fundamental attitudes towards holidays and travel. It also examined how EU citizens chose a holiday destination.
A special emphasis was put on the financial aspect of taking a holiday, as this is becoming the prime concern for travellers as well as for the tourism industry in the midst of a serious economic downturn affecting all economies of the EU.
Source: Gallup Corporation
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