Friday, May 16, 2014

2014 MTV/DBR Report on Millennials and Bias

As part of its multi‐year public affairs campaign to address bias, MTV Strategic Insights partnered with David Binder Research in 2014 on a study that provides an in‐depth look at millennials & bias. This research was designed to understand and measure how young people are experiencing, affected by and responding to issues associated with bias.

This reports the findings of an extensive MTV-commissioned survey of 3,000 14-to-24 year olds by David Binder Research. The surveys, taken over the last three months, are part of MTV's Look Different project, which aims to address biases – racial, ethnic, LGBT, and otherwise – by posing tough questions and making viewers aware.

Download pdf report: Part 1 | Part 2
Download Executive Summary

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