Friday, April 06, 2007

First-Run Smoking Presentations in U.S. Movies 1999-2006

"Smoking among American adults fell by half between 1950 and 2002, yet smoking on U.S. movie screens reached historic heights in 2002, topping levels observed a half century earlier. Tobacco's comeback in movies has serious public health implications, because smoking on screen stimulates adolescents to start smoking, accounting for an estimated 52% of adolescent smoking initiation." Source: Center for Tobacco Control Research and Education. UCSF [via eScholarship repository

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