Tuesday, April 24, 2007

Most Web 2.0 Users Are Really Just Couch Potatoes.

from BusinessWeek's Bruce Nussbaum: "A study by Bill Tancer, an analyst with Hitwise, which measures Web 2.0 audiences, shows that only a tiny fraction of people using social media actively participate. A miniscule 0.16 percent of visits to YouTube actually involve people putting a video up on it, according to his online surfing data. All the rest are visits by people watching the videos of that tiny fraction."

Read full BusinessWeek Article

Get copy of Hitwise Web 2.0 Audience Report (free, registration required)

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