A blog can be an effective way to bridge the space between product and consumer via entertaining and educational content. Colleges can use blogs to communicate the values and ideas that define their programs, so long as the end user is kept in mind—whether that means 17-year-olds beginning their senior year in high school, journalists looking for interesting stories, or aging donors who can no longer make the trip to the campus.
Source: Chronicle of Higher Education
Link to online article
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