The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004.
Morever, the number of those who do research about products on any given day has jumped from 15% of adults in September 2007 to 21% in September 2010. From February 2004, the number of adults conducting research on any given day has more than doubled, up from 9%.
Source: Pew Internet and American Life Project
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