Wednesday, September 15, 2010

The Rise of Apps Culture

Some 35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps. Many adults who have apps on their phones, particularly older adults, do not use them, and 11% of cell owners are not sure if their phone is equipped with apps.

Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps.


Source: Pew Internet and American Life Project and Nielsen

Download full pdf publication | Download pdf questionnaire | Link to online overview

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